The casino business is a complex and competitive one, where the stakes are high. That’s why it’s so important for casinos to use tried and true marketing strategies that will increase their chances of success, now and in the long run.

Whether they’re gambling, eating and drinking, or enjoying the entertainment, casino patrons make emotional decisions. By doubling down on these emotions, casino marketers can improve their results and keep patrons coming back for more.

Something about gambling (probably the presence of large amounts of money) seems to encourage people to cheat, steal or scam their way into a jackpot instead of trying their luck at random chance. But that’s why casinos spend a lot of time, effort and money on security. Elaborate surveillance systems offer a high-tech “eye-in-the-sky” that allows security personnel to monitor every table, window and doorway. Plus, cameras in the ceiling allow them to zoom in on suspicious patrons. And, of course, a team of top-notch detectives is always on hand to investigate any crime that may occur.