Casino – 9 Tricks Casinos Use to Get You to Gamble More

Casino is an epic saga of treachery, violence and avarice. The film lays bare the dark underbelly of Las Vegas and its corrupt ties to organized crime. But despite the viciousness of its characters, Scorsese conveys an overall sense of nostalgia for what once was. He has a knack for creating an era with just the right amount of grimy and violent grit without overdoing it, much like Boogie Nights a few years later.

Every aspect of a casino is designed to manipulate the player into spending more money. Bright lights, sounds, and physical design all work together to create an environment that is at once welcoming but hard to step away from. This article from Business Insider explains nine tricks casinos use to get people to gamble more.

One of the biggest ways that casinos lure patrons is by using the sunk cost fallacy to keep them gambling. The psychological phenomenon involves the irrational decision to continue investing in something that you already invested in, even though you have lost all your money. Casinos take advantage of this principle by offering free shows, free drinks, and hotel rooms to big bettors who can afford to lose a lot of money.

Another way that casinos attract customers is by utilizing loyalty programs that encourage players to spend more. These rewards programs typically give players loyalty points for each dollar they play, regardless of whether they win or lose. This system helps to remove the sting of a bad bet and keeps players betting more.