While Casino does not possess the pizzazz of a film like Goodfellas, it is a fine depiction of life in the mob. Unlike the hero of Goodfellas, Ace Rothstein (Robert De Niro) is not a dashing underworld hero; he’s a small-time low-level operator who sees his own role in a vicious cycle of crime and corruption. While he may occasionally bet big, he is also careful not to over-extend his credit and to avoid any unnecessary risk. And he knows the difference between gambling and running a legitimate business.
As a result, casinos are not based on chance; they’re built on business principles and calculated risk-taking. They spend a huge amount of time and money on security, and they employ numerous tactics to prevent theft, fraud and other violations. In addition to cameras and other surveillance technologies, many casinos have a full staff of people who monitor players, their money and their possessions.
But the real secret to casino success lies in marketing. The casino industry relies heavily on the emotions of guests, and leveraging these feelings can propel a casino from middle-of-the-pack competitor to industry-leading powerhouse. In this article, we’ll explore tried-and-true casino marketing strategies that will make your guests feel good – and keep them coming back for more.