Whether you are a card player, a roulette lover or an ardent slot machine enthusiast, there’s something about the way casinos feel that makes them truly special. It’s the glitz and glamour, the champagne glasses clinking together, the energy of people having a great time, and the anticipation that comes with not knowing when luck will strike. The casino experience is one that can’t be replicated anywhere else, and it has the power to make even the most jaded person feel that special rush.

The word “casino” simply means a public place that hosts gambling activities and offers certain amenities like restaurants, free drinks, stage shows and dramatic scenery to appeal to the senses of its patrons. In modern times, casinos are often designed to be glamorous and extravagant, but there have been less elaborate places that still billed themselves as casinos because they offered gambling and other fun things to do.

Casino stars Robert De Niro as Ace Rothstein, a professional gambler who has built his reputation on his ability to manipulate and control men. The movie also features Sharon Stone, reprising her role from Basic Instinct as Ginger, a seductive high roller who relishes in her skills at hypnotizing and controlling men.

Getting to know your casino audience is a key aspect of successful casino marketing. Demographics can give you a good idea of who is in your market, but they don’t tell you why that market is there.