The bright lights, clinking coins, music, and scent of excitement are enough to make anyone lose control. Whether it’s the regulars who strut around with confidence and expectation or those trying to win back their losses from the last round, the people in casinos are a diverse bunch – but they all have one thing in common: They’re having a great time!
The casino environment is designed to make money for the owners, but they also know that it’s important to keep their patrons happy. That’s why you will never see a clock in a casino, and that’s also why they don’t pay attention to how many hours or days their customers have spent at the establishment. They want their guests to lose track of time, so they will keep putting in those chips and spinning those reels, and then spend even more at the next visit.
Consumers trust each other more than they do brands, so it’s crucial for casinos to show off their good reputation. Display positive reviews on your website and social media pages, record video testimonials from satisfied customers, and promote pictures of recent winners.
Use the “jobs to be done” framework to understand the motivations of your audience and how they relate to your business offerings. For example, a group of women attending a bachelorette party are likely “hiring” the casino for a fun and relaxing experience that includes entertainment, food, and drinks. They may also be looking for flexible logistics, fast Wi-Fi, and ample charging stations to support their mobile devices.