A casino is a unique destination that has much to offer beyond its gaming floor. It may boast a luxury hotel offering, cutting-edge technology, flexible event and entertainment spaces or award-winning restaurants. These amenities should be showcased to attract group business, corporate retreats and weddings.

A well-rounded casino marketing strategy needs to take into account all of these areas, as they are the most profitable revenue streams for most casinos. For example, many casinos also operate their own sports books, enabling them to make money from other forms of gambling such as horse racing and sports betting. Likewise, a casino that offers multiple payment methods will likely attract more players.

Unlike the sanitized, sterile environments of the modern mall or shopping center, casino buildings are designed to be visually appealing and inviting. The interiors are decorated with beautiful art and luxurious furniture, giving the feeling of opulence. In addition to that, casino designers pay special attention to the lighting and sound systems in order to create an atmosphere of excitement and glamour.

Casinos use all sorts of blatant and subtle tricks to keep people from leaving, and most of the time they succeed. From blaring music to attractive tables and machines, they encourage people to gamble more. They also provide incentives to keep customers playing, like welcome bonuses, loyalty bonuses and reload bonuses.

With a healthy return on investment from Goodfellas, Universal commissioned Casino, another organized crime drama from Scorsese that brought together two of the film’s stars (Robert De Niro and Joe Pesci) in a franchise-launching sequel. While Casino features bravura set pieces and its share of hellacious violence (including a popped eyeball and a baseball bat-beating sequence that had to be carefully edited for an NC-17 rating), it’s Sharon Stone’s captivating performance that elevates this movie to legendary status.